DOWNLOAD EBOOK

The Beginner’s Guide to Brand Activation Strategy


A comprehensive guide for helping brand marketers, event coordinators, and customer experience coordinators understand the foundations of developing an effective brand activation strategy.

WHY YOU SHOULD CARE

“Brand Activation” is the art of driving consumers to action through brand sponsored interaction and experiences. It’s about bringing brands to life and forming long-term emotional connections with consumers. The ultimate goal of a brand activation is to attract, engage, and motivate consumers at various points along the path to purchase.

This book will assist brand marketers and agencies in developing an engaging brand activation strategy. It will serve as a resource for marketers looking to enable activations in the digital-first era.


WHAT'S INSIDE:

  • Advantages of Brand Activations
  • Strategies for Implementing a Brand Activation
  • Processes for Executing Engaging Brand Activations
  • Methods for Measuring Brand Activations
  • Plus, So Much More!

WILY IS USED BY THE WORLD'S MOST TRUSTED BRANDS


ABOUT WILY GLOBAL INC.

WILY is a marketing technology company that develops innovative solutions for brands and agencies to engage and incentivize consumers wherever they are. WILY's proprietary SPRY technology provides highly secure and dynamic solutions for sports teams, B2B, B2C, eCommerce, finance sector and government clients alike.