The New Era/NFL "Express Your Selfie" Contest invited fans to speak with their caps by inviting them to take a selfie while wearing an NFL New Era cap at participating LIDS stores. In this case study you'll discover how New Era successfully activated their NFL sponsorship and drove consumers to retail.
*Includes the interactive demo
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WILY is a marketing technology company that develops innovative solutions for brands and agencies to engage and incentivize consumers wherever they are. WILY's proprietary SPRY technology provides highly secure and dynamic solutions for sports teams, B2B, B2C, eCommerce, finance sector and government clients alike.