VIEW THE SUCCESS STORY

CASE STUDY

CANADIAN CANCER SOCIETY: CIBC RUN FOR THE CURE SWAG BAG


Helping the Canadian Cancer Society in their Efforts to Raise Over $16 Million for the CIBC Run for the Cure

MOVE CONSUMERS TO ACTION.

See how a digital "Swag Bag" helped the Canadian Cancer Society raise $16.2 million for the CIBC Run for the Cure, and enabled their partners to directly drive sales as a part of their ROI.

WHAT'S INSIDE:

  • Incentivizing Donations with Digital Rewards
  • Activating Sponsorships with Non-Profits
  • Campaign Success Metrics and Results 
  • Plus, So Much More!

WHAT THEY HAD TO SAY.

"We were thrilled with the Digital Swag Bag, as were our partners. This tactic enabled them to promote their affiliation with the Run in a new and innovative way and gave them further reach and a path to direct ROI. This is a platform that we definitely see ourselves using across our other fundraising initiatives in the future." 

Carly Schur, National Director, Corporate Programs, Canadian Cancer Society



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ABOUT WILY GLOBAL INC.

WILY is a marketing technology company that develops innovative solutions for brands and agencies to engage and incentivize consumers wherever they are. WILY's proprietary SPRY technology provides highly secure and dynamic solutions for sports teams, B2B, B2C, eCommerce, finance sector and government clients alike.