See how a digital "Swag Bag" helped the Canadian Cancer Society raise $16.2 million for the CIBC Run for the Cure, and enabled their partners to directly drive sales as a part of their ROI.
"We were thrilled with the Digital Swag Bag, as were our partners. This tactic enabled them to promote their affiliation with the Run in a new and innovative way and gave them further reach and a path to direct ROI. This is a platform that we definitely see ourselves using across our other fundraising initiatives in the future."
Carly Schur, National Director, Corporate Programs, Canadian Cancer Society
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