We discuss the tactics that global brands and marketing professionals use to grow their database, engage their target audience, and incentivize their customers along the path to purchase.
✓ Acquiring and activating data with a platform-first approach
✓ Using incentives to capture data and engage audiences
✓ The benefits of leveraging gamification tactics
✓ Successful case studies
✓ Plus, so much more!
Mike Mulligan | CSO/Co-Founder | WILY
Mike is the CSO/Co-Founder of Wily Global Inc., a marketing technology company that leverages its’ proprietary SPRY technology platform to securely power consumer incentive and engagement programs for several North American leading brands and agencies.