Today, the conversation most marketers are having is around personalization. According to reports by CMO.com, marketing is still at “a very basic level of personalization,” but strategies will mature in 2019 as companies begin connecting data and content to deliver on the notion of one-to-one marketing.
This report will assist brand marketers and agencies in their quest to engage consumers in the digital-first era. It will outline the emerging trends and technologies that marketers will lean towards to gather important consumer data to personalize communications across various touch-points along the customer journey.
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ABOUT WILY GLOBAL INC.
WILY is a marketing technology company that develops innovative solutions for brands and agencies to engage and incentivize consumers wherever they are. WILY's proprietary SPRY technology provides highly secure and dynamic solutions for sports teams, B2B, B2C, eCommerce, finance sector and government clients alike.