VIEW THE SUCCESS STORY

CASE STUDY

NFL AND NEW ERA "EXPRESS YOUR SELFIE" CONTEST


See how New Era drove consumers to retail and positioned themselves as the Official Headwear of the NFL with a user-generated content contest.

MOVE CONSUMERS TO ACTION.

The New Era/NFL "Express Your Selfie" Contest invited fans to speak with their caps by inviting them to take a selfie while wearing an NFL New Era cap at participating LIDS stores. In this case study you'll discover how New Era successfully activated their NFL sponsorship and drove consumers to retail.

WHAT'S INSIDE:

  • How to Activate a Sports Sponsorship 
  • Effective Engagement Mechanics
  • Success Metrics and Results 
  • Choosing the Right Prizing

*Includes the interactive demo
 


 

WILY IS USED BY THE WORLD'S MOST TRUSTED BRANDS


 

ABOUT WILY GLOBAL INC.

WILY is a marketing technology company that develops innovative solutions for brands and agencies to engage and incentivize consumers wherever they are. WILY's proprietary SPRY technology provides highly secure and dynamic solutions for sports teams, B2B, B2C, eCommerce, finance sector and government clients alike.