VIEW THE SUCCESS STORY

CASE STUDY

KUMHO TIRE'S "ROAD TO THE NBA FINALS"


Discover how Kumho Tire activated its NBA sponsorship and increased brand awareness with a simple contest.

MOVE CONSUMERS TO ACTION.

Learn how WILY helped activate Kumho Tire’s sponsorship of the NBA while increasing brand recognition and awareness amongst a younger demographic. See how the contest led participants to Kumho’s website and social media pages to learn about the brand and upcoming spring promos in time for tire changeover season.

WHAT'S INSIDE:

  • Secrets of a Successful Contest Activation
  • Key Success Metrics and Results 
  • Contest Prizing Structure
  • Plus, So Much More!

*Includes the interactive demo



WILY IS USED BY THE WORLD'S MOST TRUSTED BRANDS


 

ABOUT WILY GLOBAL INC.

WILY is a marketing technology company that develops innovative solutions for brands and agencies to engage and incentivize consumers wherever they are. WILY's proprietary SPRY technology provides highly secure and dynamic solutions for sports teams, B2B, B2C, eCommerce, finance sector and government clients alike.