VIEW THE SUCCESS STORY

CASE STUDY

HERSHEY'S "FOR THE LOVE OF THE CUP" CONTEST


Learn how engagement mechanics helped Hershey's activate their NHL sponsorship.

MOVE CONSUMERS TO ACTION.

See how WILY helped Hershey's develop an activation campaign that leveraged their sponsorship of the NHL and make Reese’s Peanut Butter Cups product the hero of the campaign.

WHAT'S INSIDE: 

  • Creative Execution of the Activation
  • Key Success Metrics and Results 
  • The Prizing Structure
  • Plus, So Much More!

*Includes the interactive demo
 


 

WILY IS USED BY THE WORLD'S MOST TRUSTED BRANDS


 

ABOUT WILY GLOBAL INC.

WILY is a marketing technology company that develops innovative solutions for brands and agencies to engage and incentivize consumers wherever they are. WILY's proprietary SPRY technology provides highly secure and dynamic solutions for sports teams, B2B, B2C, eCommerce, finance sector and government clients alike.