DOWNLOAD THE SUCCESS STORY

CASE STUDY


adidas “Hype Key” Contest & adidas Originals store opening

To create excitement around the new adidas Originals store in Vancouver, BC., adidas wanted to drive consumers to retail with a flash contest and an engagement campaign.

Explore the case study to see how WILY helped adidas drive consumers to their new Originals store by leveraging near-field communication (NFC) technology and a contest with specialty prizing.

WHAT'S INSIDE:

  • How to Drive Consumers to Retail Using NFC Technology
  • Using Specialty Prizing to Drive Engagement
  • Campaign Success Metrics and Results 
  • Plus, So Much More!

*Includes interactive demo